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Explore Our Capabilities

Sports & Entertainment

Overview

A broad range of sports and entertainment clients turn to Parker Poe to negotiate business deals, resolve high-profile disputes, and receive pragmatic legal advice.

Our clients include athletes, teams, local governments, and businesses involved in NASCAR, the NBA, the NFL, the MLS, the MLB, the MiLB, the AHL, and a variety of esports leagues. We have particular depth in motorsports entertainment, including representation of a leading motorsports entity for more than 40 years.

We also represent media figures, musicians, actors, actresses, comedians, associations, and a leading global company behind live concerts, shows, and festivals.

Across the board, clients rely on us for legal advice that is grounded in a deep understanding of their business needs and their evolving industry. Click the areas of focus below to see examples of how we can help:

Areas of Focus

Athletes & Media Figures

We represent athletes and media figures across the sports and entertainment landscape. Our work includes:

  • Negotiating and drafting contracts for sponsorships, endorsements, and licensing deals. 
  • Creating and enforcing trademarks and other types of intellectual property.
  • Advising on the tax implications of business deals.
  • Creating, amending, and litigating trusts and estates.
  • Counseling on public relations and crisis communications.
  • Litigating disputes over contracts, liability, and intellectual property.   

Teams & Stadiums

We represent team owners, real estate developers, local governments, and others involved in sports franchises and facilities. Our work includes:

  • Helping businesses and local governments turn the idea for a new team or stadium into a reality, including negotiating contracts with major and minor leagues and securing financing. 
  • Negotiating use and operating agreements for stadiums, arenas, ballparks, and other sports facilities.
  • Drafting and negotiating trademark license agreements, partnership agreements, and other contracts related to joint offerings, co-branding, and intellectual property ownership.
  • Counseling on visa approvals, work authorizations, and other immigration issues. 
  • Serving as outside general counsel for all legal needs.  

Representative Experience

  • Represented Bubba Wallace in his negotiations to become the driver of Michael Jordan and Denny Hamlin’s new NASCAR team. Wallace is the only Black driver and Jordan became the only Black principal owner at NASCAR’s top level, the Cup Series.
  • Represented Sonic Financial Corporation in its deal to acquire all outstanding shares of Speedway Motorsports Inc., a publicly traded company that is a national leader in motorsports entertainment, with an enterprise value of more than $1 billion.
  • Represented Events DC (the official Washington convention and sports authority) in connection with the development and construction of the Entertainment and Sports Arena, a multipurpose venue capable of hosting basketball, sporting, music, esports, and other events. The facility also serves as the home court for a WNBA franchise and the training center for an NBA franchise.
  • Led the city negotiation team working with NASCAR on agreement to construct and operate the NASCAR Hall of Fame.
  • Negotiated the return of an NBA franchise to Charlotte and the arena construction and operating agreements between the team and the city.
  • Represented the City of Gastonia in negotiating and drafting the use and operating agreement, lease agreement, and economic development agreement for the minor league ballpark in the FUSE District in downtown Gastonia.
  • Successfully defended a global concert promoter/operator against claims against it arising out of injuries incurred during a crowd surge at a music concert.
  • Represented children of the late James Brown in estate litigation that included claims under the federal Copyright Act and a unanimous decision of the South Carolina Supreme Court holding that the putative wife of the late James Brown was not his valid spouse due to bigamy.
  • Developed centralized immigration processes for a Canadian company with thousands of employees in the sports and entertainment industry. 
  • Obtained visa approvals and work authorizations for executives and families of a professional basketball franchise. 
  • Represented an actress in a joint venture to create her own wine label. 
  • Represented an Atlanta entrepreneur seeking to open a new club that is part of a hip hop mogul’s franchise.
  • Advised NBA, NFL, and MLB players on equity investments, estate planning, litigation, and other legal and business issues. 
  • Represented comedians, musicians, and other entertainers in a broad range of contract and licensing negotiations.
  • Counseled a youth soccer association on its corporate governance structure.

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Professionals

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